Hand-built custom watchesTracked & insured shipping
MCMOD COAST
WATCH CO.
OWNING YOUR WATCH

A little care.
Every day.

Simple habits for your custom watch, from automatic winding to chronograph care.

01

Starting your watch

For automatic models, if your watch has stopped, unscrew the crown if fitted and wind it gently in the normal winding position. Chronograph models use a battery and do not need winding. Set the time and, where fitted, the date; then secure the crown. Follow the movement instructions supplied with your finished watch.

02

Setting the date

On watches with a calendar, avoid using the quick-date or weekday adjustment while the changeover mechanism is engaged. Move the hands to 6 o’clock first, set the date, then set the correct time. Stop if you feel resistance.

03

Keeping it clean

Wipe the case and bracelet with a soft, dry microfiber cloth. Keep abrasive cleaners, solvents, perfume, and harsh chemicals away from the dial seals and gold-tone finishes.

04

Water & the crown

Keep the crown secured. Do not operate the crown or chronograph pushers while the watch is wet or underwater. All models are rated to 10 ATM / 100 m. This rating suits everyday splashes and surface swimming with the crown fully secured. Avoid hot water, steam, and scuba diving. This pressure rating is not a literal diving depth. Seals wear with age; have the watch checked after a hard knock or case opening.

05

When it’s off your wrist

Store it somewhere dry, away from strong magnets and extreme heat. An automatic stopping after time unworn is normal; wind and reset it before wearing it again.

06

If something changes

Unexpected timekeeping changes, moisture under the crystal, or a stiff crown deserve a watchmaker’s attention. Avoid forcing the controls or opening the case yourself.